In 1972, Roy Brown had a vision.  This vision was a custom car accessory store that took pride in great value and a friendly environment.  Today, Roy's vision is growing strong and has grown to be one of the largest wheel, tire, and accessory outlets in the Midwest.  With over 3000 wheels and tires in stock and thousands of custom car and truck accessories, you can find what you need without the hassle and wait involved with ordering.

There is a reason we have grown to the size we are today.  We take pride in service and friendliness and have proven that those two attributes can go a long way in today's fast paced business environment.  We take advantage of the latest technology and over a century of combined experience to help you get the right wheels or tires on your vehicle and get them on there right.  We also stand behind you, post-purchase, to ensure that you fully enjoy your wheels and tires to come.

We strive to sell only the best products, but without breaking your wallet.  Our pride is in our products, service, knowledge, and giving our customers a feeling of comfort about their purchases.  We hope that the problems many of you have experienced with low-service online or offline wheel retailers do not discourage you from buying aftermarket wheels and tires.  These problems can be avoided with the knowledge, experience, and service we provide.

Several hundred cars leave our service shop each month knowing that they bought the best products and service at the best price and do not have to worry about running into problems and being left stranded.  Our 2,000 wheel showroom and antique car museum is open to the public for your viewing pleasure.  So, if you are in the market for wheels, tires, or accessories, come see what Custom Automotive is all about.

Sincerely,  The Brown Family